As the famous entrepreneur Mr. Ren said, In the face of the prolonged economy recession, to survive is to have a future.

With continuous recession of the global economy, it should be a very painful period of history in the next decade. Due to the impact of the war and the continued blockade and repression by the United States, the world's economy is unlikely to improve in the next three to five years. In addition, due to the impact of the pandemic, no region in the world should be a bright spot. Then the consumption power will be greatly reduced, which will exert pressure not only on supply, but also on the market. In such a situation, the over-optimistic expectations of the future should be lowered. In 2023 and even 2025, survival must be the main agenda. Survival, quality survival, is a good slogan. We need to find a way to survive in these three tough years. We need to adjust our survival base to cash flow and real profit, not just sales revenue. Our life breath is in 2023 and 2024, we can break through these two years or not, now it is still not sure, so don't tell stories, we must speak implementation, especially in anticipation of business, don't illusions and tell a story to cheat the company, as loss would be deducted from your food package. The first thing for now is to survive, to survive in the future. 

- The business of blind investment should be shrunk.

  The budget for 2023 should be maintained at a reasonable pace, and businesses that expanded blindly or invested blindly should be shrunk or closed. 

- Give up part of the market.

  Focus on valuable market and valuable customers, put the main power in the middle of the normal distribution curve, some countries we completely give up in the market. 

- Control our inventory reasonably and scientifically.

  We should change from panic self-help to quality self-help, and pay attention to the inventory, to stock reasonably, in case the excessive inventory causes the company's profit shortage and cash flow tension, so as to constitute a new crisis. In the strategic key opportunity point and the survival crisis point, we can spend at any cost, but in the non-strategic opportunity point, we cannot waste money.

What have your learnt from this essay? 

It’s time to adjust our company strategy now, I hope this essay helps you more in the direction.